More Pixels, More Weirdness: Retina Displays and the Sudden Importance of Resolution Independence

A buddy of mine who still works at Apple got me in on a deal for a new MacBook Pro with a shiny new “Retina” display. For those who’ve lived a charmed life immune from the Apple hype machine, “retina displays” are what Apple calls their ultra-high resolution (typically 220-330 DPI) displays, which come (somewhat) close to the human eye’s limit for ability to distinguish individual pixels. It’s a crazy sharp display, with a native resolution of  2560×1600 on a 15″ form factor. All told, it’s a ton of pixels.

I can tell you from firsthand experience that it makes for razor-sharp text display, and the sheer beauty of well-designed fonts on it has gone a long way toward rekindling my love of the fine points of typography. It’s also easily the nicest, lightest, and most capable laptop I’ve ever owned.

But–and you knew there was a “but” coming–all those pixels are causing me a lot of trouble when it comes to ComicBase, due to the insane ways which Windows deals with font scaling.

The problem comes down to this: if you actually try to run a MacBook Pro 15″ at its “native” resolution of 2560×1600, the pixels are so impossibly small that you’d need either the eyes of a teenager or a jeweler’s loupe to be able to read the type. To work around this, you have to tell Windows to scale the display to use a “custom text size” of 200% in the Display Control Panel. Windows then attempts to make all the application’s elements twice as large, solving the “tiny pixels” problem.

Unfortunately, it doesn’t do such a great job of resizing layouts which use graphics, leading to all manner of half-drawn screen elements and tiny pictures in the middle of what are now double-sized text layouts.  And of course, one of the biggest victims of this slapdash resizing is that old graphic-and-text-heavy app ComicBase.

In the past, we’d advise folks who ran into this problem to simply use “normal size” text, and run their displays at native resolutions. For better or worse, however, the advent of super-rezzy retina displays makes this advice no longer realistic. As such, expect yours truly to be devoting a lot of energy and special coding to ensure the next release of ComicBase looks terrific on even the most hardcore displays.

After all, what’s the point of having Really Shiny new tech toys, if your favorite programs aren’t going to look terrific on them?

Sim City V – The News Gets Worse

Image

Imagine a big-budget game–the crowning jewel of one of the most successful game franchises ever. Then imagine that in order to play it in single player mode, you need to be able to connect to the company’s overloaded servers, so that you routinely get 20-minute-long “waiting to connect’ messages whenever you launch the game on your own machine.

How could the situation possibly get worse? Release a “patch” which de-features the game in order to make it run. Then offer affected customers to file for a refund…but refuse to actually process any of those refund requests.

Unbelievably bad customer service. Read the whole thing.

 

Blast From the Past: Why Comics Cost So #!@# Much

While cleaning up server drives today, I stumbled across the following article draft from 2005 I wrote for Britain’s Tripwire Magazine. Included with all its original notes to my editor, Joel Meadows.

 

Sounding Off

By Peter Bickford

How popular do you think Friends would be if everyone who wanted to check out Rachel’s new hairdo had to pony up a couple of quid before their telly would switch on? Do you think your mum would be able to indulge her Hello! habit if each issue cost £15-£20? And how many kids would tune in to Spider-Man’s latest adventure if a single 32-page issue cost £2.00 << Joel—please  replace with the usual UK price of a US $2.99 comic >>

Oh wait—we already know the answer to that last one. “Not a hell of a lot.”

And “not a hell of a lot” is exactly how many copies even the top comic books are selling lately. “Not a hell of a lot” also aptly describes the number of corner shops and newsagents that carry any real number of comics. And “not a hell of a lot” is how many younger kids are picking up the comics habit today.

But if we want to answer the question of why Spidey costs 12p a page << substitute actual number >> to read, we ought to start out why asking why Hello! doesn’t. An issue of Hello! costs an order of magnitude more to produce, has superior production values, is printed on costlier stock, and involves the talents of countless top-flight photographers, journalists, and editors. Even with the price breaks printers give when printing in Hello! quantities, the raw cost of each copy can easily run to several pounds.

But it doesn’t stop there. The publisher also has to worry about the expense of schlepping the breathless saga of Fergie’s latest diet to every Tesco between Whitechapel and Royston-Vasey These are then shifted through various distributors and sub-distributors at a steep discount, before whatever dog-eared copies remain unsold on Monday morning are returned to the publisher with a demand for credit. But despite these murderous publishing conditions, Hello! still manages to earn megabucks for its publisher, pushing out a circulation of  some <> issues weekly, and costing readers just under £2.00 per copy, delivered right to their door>><>

Meanwhile, what of our friend Peter Parker? He may be able to capture crooks just like flies, but it’s all he can do to shift about copies in the entire world market, and only a tiny percentage of that in the UK. And we all know what kind of financial shape Marvel’s in. Not to rub salt in the wound, but did I happen to mention that Spider-Man’s one of the comic industry’s most successful comics?

So what’s Hello! got that Spidey doesn’t? For that matter, how does NBC manage to pay the multimillion dollar salaries of Courtney Cox and Co. without requiring you, the loyal viewer, to part with a pitiful pence of your hard-earned wages?

To riff on James Carville, the Rumpelstiltzkin of American politics, “It’s the advertising, stupid.”

The whole reason that anyone other than her husband and a few dedicated stalkers even know who Lisa Kudrow is can largely be credited to the fact that most of her fans don’t actually have to pay to see her act. Instead, countless companies wanting to tap into that hip young 18-34 demographic kindly kick in hundreds of thousands of pounds for the opportunity to spend 30 seconds trying to sell you miracle teeth whiteners while you wonder what kind of trouble that wacky Ross will be getting into after right after those important messages.

Once upon a time, comic companies seemed to get it. Picking up two comics at random, we first come across 1974’s Star Spangled War Stories, #194. This issue included 14 ad pages plus a four-page color insert (hocking wedding rings, of all things!). Of the ad pages, only three were “house ads” (paid for by DC itself). The rest were for everything from guitar lessons to Hostess Fruit pies. More tellingly, a good half of the ad pages were broken into smaller ads for monster posters, magic itching powder, and everything in between. In short, 50% of the magazine was ads. But the 18 story pages cost the reader a mere 25¢.

By comparison, Marvel’s Cage #2 has the same number of pages, albeit thinner, glossier ones. Thirteen of these are ad pages—28% fewer than the 1974 comic. More tellingly, Marvel either owned or had a stake in the advertisements on seven of those pages, meaning that they were a cost to Marvel, instead of a source of ad revenue. There were only six pages of clear outside ads. Not surprisingly Cage #2 costs $2.99—twelve times the cost of the 1974 comic. That’s more than three times the combined rate of inflation for those years (368%).

Fun fact: If comics’ price increases were just about inflation, today’s US $2.99 comic would cost readers just $0.92.

So my question to publishers is, “Do you think it might be possible, just possible that you might sell more comics at 92¢ each than at $2.99? If so, why not try something old: kick your ad staff’s collective hineys into gear and sell some bloody ads. Sell big ads. Sell little, inexpensive ads. If you have to, sell microscopic ads for joy buzzers and X-Ray Spex again.

But however you do it, you’ve got to move more of the cost of publishing to someone other than the comics reader. Otherwise, you can look forward to the circulation numbers reserved for daft ventures like the £15 supermarket celebrity mag, the £6.00 daily newspaper, or…damn it all… the modern comic book.

Peter Bickford is the creator of ComicBase. He lives with his wife Carolyn, son Neil, and way, way too many comics in San Jose, California. He can be reached at pbickford@human-computing.com

 

 

A Classy Exit for the Groupon CEO

The board kicked Groupon CEO Andrew Mason to the curb today. Regardless of the business record under his tenure, his exit memo shows a lot of class:

(This is for Groupon employees, but I’m posting it publicly since it will leak anyway)

People of Groupon,

After four and a half intense and wonderful years as CEO of Groupon, I’ve decided that I’d like to spend more time with my family. Just kidding – I was fired today. If you’re wondering why… you haven’t been paying attention. From controversial metrics in our S1 to our material weakness to two quarters of missing our own expectations and a stock price that’s hovering around one quarter of our listing price, the events of the last year and a half speak for themselves. As CEO, I am accountable.

You are doing amazing things at Groupon, and you deserve the outside world to give you a second chance. I’m getting in the way of that. A fresh CEO earns you that chance. The board is aligned behind the strategy we’ve shared over the last few months, and I’ve never seen you working together more effectively as a global company – it’s time to give Groupon a relief valve from the public noise.

For those who are concerned about me, please don’t be – I love Groupon, and I’m terribly proud of what we’ve created. I’m OK with having failed at this part of the journey. If Groupon was Battletoads, it would be like I made it all the way to the Terra Tubes without dying on my first ever play through. I am so lucky to have had the opportunity to take the company this far with all of you. I’ll now take some time to decompress (FYI I’m looking for a good fat camp to lose my Groupon 40, if anyone has a suggestion), and then maybe I’ll figure out how to channel this experience into something productive.

If there’s one piece of wisdom that this simple pilgrim would like to impart upon you: have the courage to start with the customer. My biggest regrets are the moments that I let a lack of data override my intuition on what’s best for our customers. This leadership change gives you some breathing room to break bad habits and deliver sustainable customer happiness – don’t waste the opportunity!

I will miss you terribly.

Love,

Andrew

 

The World is (Practically) Sold Out of Ammo

Check out the home page (and video) from LuckyGunner.com — one of the few places until recently, which wasn’t sold out of ammunition. It’s a funny piece, but the conditions it hints at are startling.

ammo

About 14 billion (with a “B”) rounds of small arms–pistols and rifle–ammunition are sold each year, and by all appearances, the world is essentially sold out of ammo. Stop for a minute and think about what it takes to clear that much ammo from the shelves. Essentially, it takes millions of people thinking that ammo is about to be hard to come by, so they’d better stock up now.

Several years ago, when I bought my first pistol (the excellent Heckler & Koch USP 45), I was shocked to find that it was nearly impossible to buy the (absolutely common) .45 caliber ammunition I’d need to go out and actually shoot with it. I checked everywhere: from Walmart and local gun shops to internet outfits that deal in millions of dollars worth of guns per year.  In the end, I wound up buying a couple boxes at a gun show for almost a buck a round, and considered myself lucky.

Several months later, the apparently country-wide ammo shortage loosened up a bit, and my belated back-orders placed at Cabela’s and MidwayUSA started arriving. Since ammo had been in such critical supply, I’d taken to putting in backorders of case lots, and as a result eventually wound up with so much of the stuff that I could barely fit it all in my safe. It’s not that I really meant to be buying ammo like I was starting up a rebel faction in Waziristan, but the shortages had set me to hoarding the stuff–much as I’d hoard HDMI cables or cases of Twinkies if it looked like I might never be able to get my hands on them again.

When it looks like supplies are in jeopardy, people take steps.  I get that. Frankly, it’s perfectly rational behavior when faced with a potential shortage of any item. In time, supply equalizes with demand, thanks to our old economic friend “market price” and the world gets back to normal.

After a couple of years of relative normalcy, it seems that the politicians have triggered a whole new round of craziness with their latest attempts to ban everything from hollow point ammunition (critical for self defense and hunting) to normal-sized magazines, to the ever popular “assault weapons” ban which mistakes the cosmetic features of popular semi-automatic rifles for their fully-automatic military counterparts.

As a (relatively) new gun owner, I can say that the common feature for all these bans and proposed bans is that they’re the sort of thing I would have agreed with if I got all my knowledge of firearms from watching movies and TV. As you actually start understanding the technology of firearms, however, all these bits of political grandstanding come across as pure idiocy, with ignorant politicians trying to whip up uninformed voters into a frenzy because it’s important to do something.

To translate from the world of firearms to something more familiar to my geeky friends (or my pre-gun-owning past self), let’s try speaking in computer metaphors. From a technical standpoint, banning “Assault weapons” (defining it as the politicians use the term, to mean semi-automatic weapons like the AR-15–not as the military would define the term, where restrictions on fully-automatic weapons have existed since the 1930s) is like banning shiny black Alienware laptops, while allowing boxy grey Dell laptops. The only real difference is that one looks cool, and the other doesn’t–they work exactly the same way!

Similar ignorance surrounds the fight against “high capacity” magazines. These are, of course, not “high capacity” at all, but “normal capacity”–just like a normal capacity car can hold four adults, and a high capacity one holds more.

The “thinking” behind this is that nobody needs more than 7–or maybe 10–rounds in a handgun. Except, of course, any actual people like policemen who expect to use their firearm when their life is on the line.

People in those situations virtually all use the standard 15 and 16 round magazines [and carry spares] because real life doesn’t come with “auto aim” like in video games, most shots don’t hit the target, and they can ill afford the 2-3 seconds it takes to swap magazines when multiple assailants might be trying to kill them.

Call me crazy, but should I ever need to draw my weapon to defend my life, I’d like to have the same chance that the local beat cop has.

But if you’ve never shot a real gun, or never had to take seriously what’s required to use a firearm where your life is threatened, all of these bans and restrictions likely sound quite plausible. It also helps if you get all your information on gun use from watching action movies.

My guess is this is how crazy laws like New York’s new “SAFE” act get passed. That law reminds me strongly of Lego’s policy of not using 20th century weapons on any of its mini-figs (muskets and bows and arrows are OK, as are light sabers and ray guns). The SAFE law banned magazines containing 7 or more shots–i.e., effectively prohibiting all modern handguns which aren’t revolvers.

Conveniently, the ATF reports that the most popular criminal weapon in the US is a Smith & Wesson .38 revolver, so at least the thugs won’t have a problem sticking up the local convenience store. The owner who might have to desperately fight to save his life better make his 7 or less shots count, and hope that there isn’t more than one attacker.

So where does this leave us all? In a world where sensible gun owners are buying up every round of ammo they can find, before crazy politicians decide that legal guns are about to become illegal (or at least hard to get and very expensive). And in a world where you can sell out of a product they make 14 billion of each year, it tells you that an awful lot of folks feel like they better get their orders in now before the silly season hits in earnest.

The Big Office Internet Upgrade is Coming!

We moved Human Computing’s offices from a non-descript office park to a cool historic building in downtown San Jose a few years back. We love our current offices–especially once we spent a very long weekend pulling down a square mile of floral wallpaper and replacing it with the brightly colored walls which to this day I’m amazed our landlord let us get away with. We also have very cool neighbors including about a hundred lawyers (who throw very nice cocktail parties!) and the offices of Drum magazine.

The only real sore spot is that the internet situation at the office has been less than ideal. We tried both T1 and Wireless T1 at first, before settling into the current DSL offered by AT&T, who luckily has a switching station relatively close to the office so the speeds aren’t as terrible as they might have been. Unfortunately, although our “downstream” speeds are reasonable, the “upstream” speeds that we can put out are just shy of horrific. To give you an idea, whenever we push an update out to our production servers located in another part of town, it becomes impossible to use the phones in the office for ten minutes as there’s so little bandwidth left. Pushing pictures and other bulky data to our production servers also takes hours when it should take minutes.

So it was with great relief that I read this week that Comcast will be wiring up the building at last, and offering state-of-the-art speeds (up to 120 MB/s down/30 MB/s up!) to residents of the building. It all starts mid-week this week, and there may be a little disruption during that time, but I can’t wait to give the new speeds a try. Since we upgraded our production servers last month, they’re already lightning fast, but this new upgrade holds the promise of making a lot of the day-to-day life of our own staffers much more pleasant.

Mind you, there’s some heavy lifting on our part to get there: we’ll have to reconfigure a few thousand firewall rules for the new networking, propagate new DNS settings to the internet, and few other measly upgrade tasks. After that, we should be able to sit back and enjoy our non-crackly phones and faster network!

Review: The Walking Dead Game Collector’s Edition

Walking Dead

The PS3 Pre-Order bundle from GameStop

One of the coolest presents I got for Christmas was GameStop’s pre-order exclusive collector’s edition of the Walking Dead adventure game. The game includes all five “episodes” originally released as downloadable games, and comes with a massive compendium of the first 48 issues of the comic series, making it a real deal at the combined price of $69.95. Since this was released as a GameStop pre-order exclusive, you may need to track down your copy on eBay, but it’s well worth doing.

The game itself focuses on a cast of survivors of the zombie apocalypse that is different from the group appearing in the comic series and TV show. The game’s group is centered around Lee, a convicted murderer who was on his way to prison for murdering his wife’s lover, when the dead began walking the earth. While scavenging in the ruins of a zombie-infested neighborhood, Lee discovers a small girl, Clementine, who has been hiding out in a treehouse since her parents were away on a business trip, and the babysitter turned into one of the undead. Lee becomes Clementine’s defacto guardian, and his attempts to keep her safe through the unspeakable dangers which follow form the emotional center of the series.

You control Lee’s actions as meets up with other survivors and tries to survive in a world filled with flesh-eating undead and society in collapse. Using both action sequences and action/conversation choices, you get to choose your path in the world. What’s truly fascinating is the way the story and characters react to your choices, all of which is convincingly reflected in the attitudes and actions of those around you. In some cases, a snap decision can result in a character living or dying–or set up a story conflict which will only become evident many episodes later in the series.

The writing and voice-acting is absolutely first-rate, and stands head and shoulders over such wooden affairs as Heavy Rain and Alan Wake. Although the gameplay elements are executed well enough, it’s the emotionally gripping story that sets this one apart and makes it a must-play.

Separately, the comic book compendium is a terrific read and worth a look even if you’ve been following the comic book or TV series closely through their respective runs. As someone who’s been a Walking Dead fan from issue #2, it was eye-opening to read the two published compendiums of the series and realize how well the story plays out when read in condensed format (My biggest gripe with the comic series is that too little seems to happen in a give issue, since most of the series focuses on character development; this isn’t a problem when reading 48 issues at a clip in the compendiums).

It’s also a little startling to see how well writer Robert Kirkman handles the character arcs over the long haul. As opposed to traditional comic book characters who aim for what Stan Lee famously called “The illusion of change”, Kirkman’s characters are slowly, but relentlessly altered in permanent ways by the world they live in and the horrific situations they face. The change is especially heartbreaking when you look at characters such as Carl (the young son of lawman Rick Grimes–the series’ lead). It’s heartbreaking to re-read early issues where Carl is very much a young boy and to see how he slowly changes over the course of the series in response to the awful decisions that life throws at him.

Carl

In all its forms (except, perhaps, the goofy-looking shooter game which also brands itself “Walking Dead”), it’s the characters and their development which make Walking Dead a remarkable creation which rises above the expected in the world of genre fiction.

Happy New Year!

At the start of 2012, I proclaimed that it was the be “the Year of Awesome” and for the most part, it feels like that’s the way it came out for me. (I say “for the most part” almost entirely based on an incident involving my gall bladder–an organ I barely realized I had–deciding this summer that it wanted to quit Team Pete, and letting me know in a very painful manner).

Other than that little incident, it was a fantastic year for me and the family. I can even report that Human Computing had its best year ever, far above my own best expectations, thanks in no small part to an amazing Holiday Sale at www.comicbase.com which will be keeping the shipping folks awfully busy when they return to work tomorrow.

This year, I’m stealing an idea from my friend Tony Garot and am making it a goal to do 10,001 push-ups over the course of the year. Having done my first set this morning after rolling out of bed, I can attest already that (a) It’s going to be tough, but probably achievable, (b) I am really going to focus on vacuuming more if my face is going to be that close to the carpet on a regular basis, and (c) push-ups are really weird with a mild hangover. I’ll try to post to let folks know how it’s going.

Beyond, that, there’s the usual goals to lose weight and exercise more. I’m holding off calling  them actual resolutions, since in all honesty, I don’t know how I’ll do once the full chaos of the new year kicks in. I’m going to give it a real shot, however, and will likely go with a calorie-controlled approach combined with a preference for protein over carbs whenever possible. I did some experimenting with the low-carb/however-much-protein/fat-I-felt-like-eating approach this summer, and I can report that while I didn’t really lose much weight, I felt pretty good, wasn’t hungry, and didn’t put any weight on. If I can keep my focus together (always a dicey bet) we’ll see if adding some caloric control to the mix can actually take some pounds off. Wish me luck on this one.

Finally, I’m going to try to blog more. Blogging has been tough here for a while for a few reasons: First off, much of what has me wanting to vent in the last few years has been one outrage or another in the political arena–but I have a self-imposed restriction against political blogging. I live inside the bubble here in California, and I get enough of the rants of others to keep me informed how nothing makes you cool to a person like having them go off on a political tirade. I’ve also acquired a near-universal distrust of politicians in general over the years, which makes me a terrible political advocate. So no, unless I lose my mind, you won’t see political blogs from me, other than to report on how one policy or another is affecting my life.

The second reason that blogging has been tough is that on a professional level, I move in a couple of different circles, and the folks who know me as a comic software creator aren’t often the ones who know me as a user experience consultant, etc. Even if you cared, much of what I work on is “NDA’d” in nature, so I can’t talk about it in any case–even when I have a great story like the design meeting I had to sit in once where someone insisted that a “fiasco” was a Mexican party where you hit a pinata and get candy. (And yes, although I’m not giving it away here, I’m likely to use that one in a screenplay at a future date).

Despite all this, I am going to make an effort to say something interesting as often as I can. And I hope you’ll be here to read it, and won’t hesitate to comment.

Happy New Year!
-Pete

A Lawyer Story that Gives Me Hope for the Future

…and sorta makes me want to drink Jack Daniels–in a good way.

Having both sent and received Cease and Desist letters of my own, I can say with confidence that the Jack Daniels folks set a new gold standard with their letter to an author who was very likely infringing their trademark on his book’s jacket.

It’s definitely the nicest (and likely one of the more productive) C&D letters I’ve ever seen. It also relied on a certain amount of courage on the part of the lawyers–they took a chance that the infringing author didn’t mean any ill will or malice, and dealt with him as a result with kindness and respect, instead of the default strategy of treating him like a  malevolent scumbag out to misappropriate the company’s property. It’s a rare move for lawyers to go in with anything less than all guns blazing, and it’d be the greatest of all shames if the author failed to live up to their kindness.

I’m in awe of the Jack Daniels lawyer’s civility and restraint. It’s an uncommon sight in our legalistic world, but one that definitely brightens my day.

Comic-Con is Over…Let Summer Begin!

It’s now almost a week after Comic-Con, I’m back in my home office in San Jose, and I’ve managed to clear enough piled up comics, receipts, camera parts, and juggling balls away that I can make out about 10 square inch piece of actual desk. I’ve also managed to cut down the bags of computer cables and Comic-Con swag to a level where vacuuming my office wouldn’t be an exercise in surrealistic comedy.

On Monday, we’ll be launching ComicBase 16 to the world in general, after a successful preview launch at the show. So far, it’s looking like it’ll be a great release for us, and the only technical hiccups we’ve had to date (fingers crossed) have been minor and easily dealt with. We’ve still got some publicity materials to put together (as well as a bunch of web site updates to do), but it looks like it’ll be a great launch of a very cool new version that’s been a long time in the making.

And so, with the chaos of Comic-Con starting to fade, I’m really looking forward to enjoying the summer, as well as the creative freedom that happens when I’m not staring down a product launch deadline. I’m really looking forward to heading up to Sacramento for the State Fair tomorrow, hopefully taking some good shots with my new Canon 5d Mark III, and sampling all the best of the fried exotic foods category. (Last year, I tried both crocodile and deep-fried Oreos–both were delicious in a “man, this has got to be bad for me!” kind of way).

I’m also looking forward to getting back into the swing with guitar playing (which I was actually starting to get a handle on before I managed to rebound a pry bar into my wrist while pulling up an old kitchen floor a couple of months ago, damaging the nerves which led to a couple of fingers in my right hand–ow!). For anyone else taking up guitar, I can’t recommend Rocksmith enough — it’s like Rock Band with a real guitar, and a very nice levelling system that paces the difficulty to how well you’re starting to nail the song phrases. It’s a great way of tricking yourself into doing the thing that’s hardest on any instrument–practicing. I’m expecting my level of guitar awesomeness to take a real hit after a couple of months away (and a semi-gimpy hand), but I should be able to climb up the old learning curve and actually get some of my guitar mojo working again).

Let the summer (all…err 3 of 4 weeks that are left of it) begin!