Comics Come to the Kindle

Given my previous blog about the future of comics, it was great to see Mik Pascal bring his popular (and very un-PC) comic “Bru-Hed’s Guide to Gettin’ Girls NOW!” to the Kindle. If you’ve got an e-reading device (or even just an Amazon account), you can download this out-of-print funnybook for the bargain price of $0.99 right now. Who knew old Bru-Hed would prove a leader in technology?

Here’s the press release:

December 1, 2009
FOR IMMEDIATE RELEASE

Amazon offers first traditional comic books on Kindle format

Alternative publishers beat out giants Marvel and DC for milestone

(Modesto, CA) Traditional comic books have finally joined the many thousands of books available on Amazon’s popular Kindle e-reader. However, the largest players, Marvel and DC (publishers of Spider-Man and Batman, respectively), are so far nowhere to be found. Instead, readers can find a small selection of alternative publisher fare, a few even produced by a single individual rather than the usual “assembly line” of mainstream comics.

One such comic that just became available is BRU-HED’S GUIDE TO GETTIN’ GIRLS NOW! by Mike Pascale and his Schism Comics imprint, celebrating its 10th anniversary of last publication. The comedic black-and-white, 28-page (including covers) comic books, first published in paper form in 1997 (volume 1) and 1999 (volume 2), are now uploadable to the Kindle for a fraction of their original $2.50 cover price. At just 99 cents each, it may well be the format of the future for the over 75-year-old American comic book format.

“This was a no-brainer,” explains writer-artist Mike Pascale. “I was alerted to the possibility by Pete Bickford of the dominant online comic-book marketplace atomicavenue.com, who educated me about the format and inherent opportunity. Since the big mainstream publishers’ titles are in color, they’re probably waiting for a color version of the Kindle. But for independent black-and-white comic creators like myself, this is an ideal way to get my characters and comics to the masses on a level playing field at an affordable price. Since my first published book, the ‘Test-Market Ashcan Edition’ of BRU-HED back in 1993 was the first US comic book with a fully digitally-painted cover, being ‘first’ in another digital domain seemed natural. I hope to entertain as many folks as possible with this new format in the future, and that my fellow creators will follow suit with this innovative and popular device. I’m very, very grateful to Amazon for giving us ‘little guys’ the same opportunity as the majors.”

The “e-comic” features various single- and multi-page gags showing the big-headed, beer-drinking, sexist-but-laughable Bru-Hed offering “advice” on picking up women, which often lands him in various stages of trouble. The character has also appeared briefly on MTV, the Sci-Fi channel, and The Tonight Show with Jay Leno. BRU-HED’S GUIDE TO GETTIN’ GIRLS NOW! volumes 1 and 2 are available from Amazon.com’s Kindle Store for .99 each, and will play on any Kindle, PC, or supported wireless device such as Apple’s iPhone.

Press Contact:

Mike Pascale
Schism Comics
3013 Da Vinci Ct
Modesto, CA 95355
USA

Progress Bars for Stop Lights

Designer: Damjan Stanković

from Yanko Design–a brilliant concept.

The designers offer a rationale that seeing exactly how long you need to wait for a light will let you know whether it’s worth it to switch off your electric car, but this strikes me as a bit grasping. The real worth behind the concept is the same for progress bars everywhere–they’re tremendously reassuring indicators that the wait is progressing steadily toward an end, and which let you adjust your own expectations immediately toward the perceived completion time. (Thwarting this is what makes Microsoft’s Copy progress bars so frustrating).

(From XKCD)

In a study I did at Apple years ago, we subjected users to an unexplained delay in the computer’s processing after they hit a “Save” button while doing data entry. Half the users actually concluded that the computer had crashed (getting up from their seats for help or pressing the Reset button) when it didn’t respond in 8.5 seconds. Displaying a watch cursor bought several more seconds, and an animated watch worked even better. But a progress bar* had the users more-or-less-happily waiting for several minutes–exactly the effect you’d need to calm tensions in a cross-town commute.

*A standard (not indefinite) progress bar–we didn’t test indefinite progress bars in this study.

As enthusiastic as I am about the concept,  then there’s the part where reality intrudes: The LED technology behind current stop lights makes this physically possible, but although the circuitry needn’t be expensive to make it work, the labor and construction costs involved with replacing or retrofitting existing stop lights–quite possibly running nearly six figures per light(!)–make any sort of broad-based switch-over extremely unlikely in the foreseeable future.

Black Friday Follies

About a week ago, my 2-year-old Playstation 3 decided to take a dive, displaying the dreaded “red flashy light of death” which indicates an overheating problem of some sort. Unfortunately, nothing I could Google up led to a solution, and Sony indicated a repair price of $149 — exactly the market value of a two-year-old PS3. Regrettably, it was time for the old unit to go to that great game store in the sky, and I started looking around for its replacement.

The good news is, the PlayStation 3 has been upgraded in recent times with a new “slim” model which is both quieter and far more power-efficient that the old one. (The original PS3 drew 118 watts when it was off!) So having to replace my old PS3 with a PS3 slim was not without its upside. Better yet, Black Friday was coming up , so I might be able to snag a couple of games for me, or presents for the kids in the process.

Sites like Engadget did a great job of ferreting out everyone’s Black Friday deals, so I was well-versed in the various deals available by the time I was done with Thanksgiving dinner. Walmart (where I could get it with two cool games and a copy of Batman: The Dark Knight on Blu-ray) was the best deal for my needs, but the idea of braving the mad rush through those ginormous Walmart entranceways on the way back to the electronics section to snag the deal struck me as…well, suicidal. After considering other options, I decided it was Game Stop for me, where I could snag it with Little Big Planet and God of War 1 and 2–provided I was front of the line at 6 am when the store opened. After checking Amazon.com (my “go-to” retailer of choice) for the umpteenth time and finding no alternative, I went to bed and set two alarm clocks to rouse me at 3 AM so I’d definitely be ready.

As I approached the local mall at 3:15, I saw numerous folks streaming out of the mall as I entered–not normally a good sign. It seems that Old Navy had been having a deal where they’d hand out wristbands letting you get a free copy of Lego Rock Band if you blew $20 at the store. It had occurred to me that I might grab Neil a couple of pairs of jeans at that price if the opportunity presented itself and score the game, but over 200 people in front of me had the same idea. Old Navy, which was supposed to be handing out wrist bands at 3 am to the unspecified number of lucky few entitled to get the deal, was instead having their staffers hide out in their locked store–the opening time having extemporaneously been changed to 6 am when they figured out they didn’t have enough staff. Mall security, meanwhile, was gathered in a huddle looking both very young and very nervous. If not for the jovial mood of the crowd, it could quickly have become a very bad scene.

“Eyes on the prize, Pete! Eyes on the prize!” I thought, and abandoned all thought of cheap jeans and Lego games to stand next to the deserted Game Stop doorway. There was just one other person in the vicinity, a painfully-shy-looking teen clutching a Nintendo DS and a very worn copy of a Pokemon guide. “You waiting on Game Stop?” I asked, to which he murmured and nodded affirmatively.

“Here for the PS3 deal, or the Xbox one?”

“Umm… PS3… you know… The God of War thing…¨ he trailed off.

“Cool.” I said, and I asked him what game he was playing on his DS. He cheered up a bit as he answered, and I guessed he didn’t run into too many 42 year-old gamers camping out at 3:40 in the morning to snag a deal on a new console. It was a rare inter-generational bonding moment brought on by a mutual love of bitchin’ graphics and on-screen explosions.

As I settled in to kill time, I pulled out my iPhone and once again checked Amazon.com. Lo and behold, they had just posted their own special on the PS3 console, featuring the games Infamous and Killzone 2 (both of which I wanted), along with $10 off, no sales tax (a major consideration in 9.25% Santa Clara County), and free shipping! Blinking quickly to clear my eyes, I checked availability, added it to my cart, and got  a confirmation in seconds. I then turned over to my newfound gamer buddy and pointed out the deal to him.

He hesitated, but then decided to stick with his original plan, muttering something about really liking God of War). I wished him well and headed out of the mall, walking past the growing line of doomed-looking shoppers queued up outside the still-locked Old Navy. I posted a quick shot to Facebook, then went home and went to bed.

Best… Black Friday… EVER!

The Future of Comics: Coming Faster Than Even I Thought!

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From TechCrunch:
http://www.techcrunch.com/2009/11/01/marvel-comics-partners-with-panelfly-to-bring-mobile-comics-to-the-iphone/

Now don’t get me wrong: reading comics on your iPhone right now is a stunt. It’s nothing you’d really want to do unless there was just no other way to read them.

But very soon, the same ecosystem that brings you $0.99 comics on your iPhone will bring you $0.99 comics on something that’ll be a lot more attractive to read them on.

Also worth noting: Amazon has confirmed that they’ll soon be releasing both Macintosh and Windows versions of their Kindle reader, and Barnes and Noble’s e-Reading software for Mac and  Windows is already real. Adobe is also well underway with their own initiative to bring forth a universal ePub content format for eBooks, which looks to be gaining some traction.

Frankly, the world of e-reading content looks like it’s about to explode. And as far as comics are concerned, the porting of Marvel’s content to the iPhone is likely to be remembered as just the first wave of before the floodgates came fully open and washed away much of what we know about the comics market.

Hold on, folks–this is going to be a helluva ride.

The Girly Pink Server that runs Atomic Avenue’s Main Database

…and some of his new friends.

(Photo by request)Girly, but powerful... the database servers behind AtomicAvenue.com and ComicBase.com

Tip: Solving “Restart Required” problem installing SQL Server Express x64 on Windows 7

There’s a bug in the current build of SQL Server Express which prevents it from being installed on a Windows 7 machine (the pre-installation checks will fail on a “restart required” link. Restarting, obviously, doesn’t fix this.

The solution:
Go to Start > Cmd > RegEdit and navigate to the following key:

HKEY_LOCAL_MACHINE\SYSTEM\CurrentControlSet\Control\Session Manager

In the right-side pane, double-click on the key “PendingFileRenameOperations” and clear any values in there. Exit RegEdit.

Then, just re-run the SQL Express intaller and all should be fine.

Mac Mini: The World’s Most Power-Efficient Windows Server (?!)

We all knew Apple made pretty computers with great interfaces, but have they also managed to create the most power-efficient Windows server machine on the market?

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We just wrapped up a huge round of server upgrades at comicbase.com and AtomicAvenue.com. Last to go were our three oldest servers which we use to run a bunch of essential but boring jobs like our DNS, email, Microsoft Exchange, and Active Directory Domains.

The old servers were “1U” jobs–your basic short, wide, and very long boxes packed to the gills with heat-generating electronics. These were cooled–barely–by a suite of fans at the back of each box blowing at hurricane speeds.

Having these servers around the office was like having a cleaning woman permanently parked in the back room vacuuming up a storm. In fact, the noise of these servers was enough of a factor that finding a “server room” to put them in where they (a) wouldn’t overheat and (b) wouldn’t drive us all bonkers with their unceasing roar–was a major part of the search for our last two office locations.

So what replaced these power-sucking, heat-generating, noise-blasting behemoths? A trio of tiny Mac Minis running Windows Server 2008, thanks to Apple’s Boot Camp utility which lets you dual-boot them as either Windows or Mac OS X machines.

These are computers so diminutive that we can fit all three of them side by side on a single level of our server cabinet. They’re so quiet and power-efficient that they don’t even have (or need) fans to cool them. And the total power draw? About 57 watts total when they’re running full-out at their assigned jobs!

Now, I can’t recommend the Mac Mini for every server job. For one thing, their small, slow, laptop-style drives make them unsuitable for anything involving the storage of any great amount of data, or where disk speed enters the equation in any real way. For instance, they’d make pretty mediocre file servers or web servers, and fairly horrific database servers. They also lack a lot of server niceties like hot-swappable drives, redundant network adapters…or any of the other things which IT folks tend to gush over but rarely turn out to be useful in the real world.

But for jobs like DNS service, where the computer can load all the data it’ll ever need to serve in a small amount of its RAM, they seem (so far) to be working out as well as the buffest, most costly machine we could have thrown at the problem. Better yet, they’re doing it at a fairly trivial hardware cost, in near-perfect silence, and with a power draw hundreds of watts less than the servers they replaced.

I don’t know how Apple managed it, but I’m blown away that Apple–known everywhere for pretty interfaces and beautiful design–may have also created the world’s most energy-efficient server in the bargain. Well done, guys!

The Apple Tablet and The Future of Comic Books

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Noted comics writer James Hudnall writes in his blog that the rumored Apple Tablet (concept art shown below) could wind up saving the comic book industry. I agree that the Apple Tablet is going to be hugely disruptive to the print media world, for many of the reasons listed in another blog.

apple_tablet

Here’s how I see the whole thing playing out: Sometime in January or February, Steve Jobs will get up on stage and announce the Apple Tablet. Essentially, it’ll looks like a big iPhone, complete with touch screen, glossy plastics, and impeccable industrial design. Wi-Fi is also a given, along with some sort of interface (Bluetooth?) which lets you set it in an equally impeccable cradle for charging, keyboard, and mouse access.

But the real win is going to be as a portable media “slate”–think HD movies, full-screen video conferencing, and the like…and then imagine reading a book on it.

This is where Jobs turns the demo over to little Johnny from Public School 323 somewhere. Johnny’s class will have been road-testing the Apple Tablet for their science textbooks, and he’ll hold up the tablet to the camera where it shows an elegant textbook cover which “opens” through the use of a gesture. Pages will be “riffled” similarly until Johnny arrives at some science diagram, perhaps showing the way an LED emits photons. Johnny will then tap the diagram with his finger, and it  will come to life showing an animation depicting the whole process. Next will come history books showing famous speeches next to the picture of the speakers involved, recipe books showing video instruction for the dishes being cooked, etc.

And then–if I were Steve Jobs–I’d have Amazon’s Jeff Bezos come out on stage and announce that all those jillions of Kindle books which can already be read on your iPhone will also work on the Apple Tablet. Ditto for the Barnes and Noble book inventory.

So what about comics? Well, for a start it’s easy to imagine Marvel…err.. I mean Disney (of which Jobs is a board member and single largest stockholder) doing comics either specifically for the platform (a la Spider-Woman: Agent of S.W.O.R.D.) or simply making sure that the already-strong Marvel digital offerings include making it possible to buy any current (and possibly older) Marvel comic directly through the device at a fraction of the cost of buying it in paper form.

Although motion comics are expensive to produce, and still in their infancy in terms of technique, all modern comics are likely to pass through a digital “final” form (e.g. PDF) on the way to the printer anyway. Running it through a batch process to whip out the digital reader version is simplicity itself for the publishers.And if they sold the digital copy in a way which clears them a single dollar per copy, they’d already be more profitable to publish than the paper versions.

In this digital future, you’d lose the feel of paper and some of the other qualities (not least of all resalability) of the physical comic, but readers would also have them in pristine, archival format for an eternity without needing filing, comic boxes, or bags. And they’d cost a lot less–probably no more than $1 to $1.50 per issue.

Not everyone will go for it–at least not at first–but expect a larger and larger percentage of the comic buying audience to switch to digital in the same way that newspaper readers have. (And the month that an Australian reader can get their Marvels in this format for $0.99 instead of the $7.50 or more they currently pay, it’s all over on the newsstand).

At first, expect the readers–especially Apple’s–to be expensive enough that they appeal mostly to early adopters and those with fair amounts of spending money. But that’s not such a dissimilar demographic from the comic buying audience as a whole right now (comprised mostly of post-college males with higher than average family incomes). I think the digital future will be one us far faster than most would dream now.

To steal a surfing metaphor, a big wave is coming for the world of comics. You either gotta get on your board and ride it, or get prepared to go under.

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The Great Game: Kindles, Bookstores, and Shameless Comparison Shopping

It’s not often that I walk into a store, buy something, then feel guilty. But it happened to me again tonight.

Barnes and Noble is a favorite hangout for me and the kids, and we often browse there after grabbing a mocha in their in-store Starbucks. It’s a great way to spend an hour relaxing in pleasant surroundings, and I’ve definitely dropped a fair amount of cash there in the process.

But tonight, after I sipped a mocha from the B&N Starbucks and browsed through Tom Vanderbilt’s new book, “Traffic: Why We Drive the Way We Do (and What It Says About Us)“, I did something that’s become all-too frequent a habit of mine: I comparison shopped it on Amazon.com via my iPhone to see how the store price ($16 in paperback) stacked up. Given my Barnes & Noble membership card, my store price would have been $14.40 — but then the ridiculous Santa Clara County sales tax of 9.25% kicked in, raising it back up to $15.73 again.

In comparison, Amazon.com had it for $10.88, with no sales tax and free shipping (I also belong to their Amazon Prime program which gives me “Free” 2nd day shipping on most items for a yearly payment of about $70). “So,” I thought, “there’s my decision. Is getting it now vs. two days from now worth $4.85 to me?” And given how busy my schedule was, the answer was almost certainly, “No.”

But Barnes and Noble’s case got worse mere moments later when I realized that it existed in a Kindle edition for $9.99–I could be reading it in a minute or two, with no tax, shipping, or even a book to shelve or dispose of when it was all done with (I doubted I could recoup much or any of  the cost by selling the paperback later).

“But wait!” I thought a moment later. “Here I am, sitting in this nice local store. Shouldn’t I occasionally spend $4.85 to help these guys out from time to time?”

A brief pause here to talk about my own personal shopper psychology: In our house, money spent on essentials and building for the future is OK–whether that means school for the kids, server upgrades for the business, or an appropriate business wardrobe for Carolyn (who just went back to work). On the other hand, things like books about traffic jam psychology, tin robots, Lego sets, etc. fall into the “luxuries” category, and there’s only so much of that I can do before the guilt kicks in pretty good. I love my non-essentials, but I can’t go nuts buying them. And I usually comparison shop.

So here’s my problem: I love Barnes and Noble, and if my $4.85 means the difference between keeping them around and not, I’m happy to spend it on them. But I also admire and respect Amazon.com. They run a great business, and the Kindle is a massively innovative (and disruptive!) piece of technology.  The harsh reality is that if Barnes and Noble (or anyone else) wants a customer’s business, they have to get it by offering the superior value proposition–not just by appealing to the customer’s sense of guilt or charity.

But how does a physical book store–even a great one like Barnes and Noble–compete in a world where someone can get interested in a book by browsing it over a cup of coffee in the store, but buy it for less from a competitor before he even leaves the premises? Sometimes the physical properties of the book are enough–whether it’s color, binding, feel, etc. which can’t be easily copied digitally. But all-too-often, the simple answer is, “they can’t.”

So it’s with huge relief that I note that Barnes and Noble appears to be going on the offensive on their own, and engaging on the digital front in the war for readers with their own e-reader device designed to best the Amazon Kindle. If rumors are true, the device may even be revealed tomorrow, and it ups the ante by using twin screens (including a color, touch-sensitive one), and an aggressive price point. If they can also do battle on the content side, offering up similar offerings at similar prices, I’d be only too happy to jump on board. (Picture from Gizmodo).

b-n-e-reader-rumor

(And yes, using the peculiar logic of geeks and small businessmen, it’s not a personal expense to buy a $259 e-reader if it turns out that we can also use it to view ComicBase reports. Then it’s an exploratory business development purchase, and comes out of the guilt-free “business” budget instead of the “luxuries” budget where a $259 purchase would cause me more than a little pause. Heck, look how I worried over $4.85 for a paperback!)

So bring it on, Barnes and Noble–I’m cheering for you.

And Amazon, I’m cheering for you too! Not to mention Apple, Microsoft, and anyone else who wants to engage in another round of the most amazing game in the world: Capitalism.

The rules are simple: You have to make something cool that people want more than they want to hold onto their money–i.e. you have to invent an entirely new thing, or beat the competition in some way that matters to the customer. And when the competition fights back with a new innovation of their own, you have to raise the stakes again with your own innovation, make your old thing more affordable, or quit the game. Force of any kind is considered cheating, especially when you attempt to get the government to use force on your behalf. Players can retire anytime they want, but the game  itself never ends. And everyone wins except the quitters.

“Creative Destruction”, or “Server Crashes (The Good Kind)”

In memoriam…

Economist Joseph Schumpeter is famous for popularizing the term, “Creative Destruction” to talk about the way economic progress relentlessly grinds down the old to make way for the new in a never-ending cycle of “reinvent yourself or die”. For instance, buggy whip companies were driven out of business by Henry Ford’s horseless carriages which, being horseless, did not not need to be whipped quite as often. (They also pooped less). Similarly Polaroid had a monopoly on self-developing film but lost its business when digital cameras made film irrelevant, and suddenly you had other ways of taking pictures you didn’t want the photo developing guy to see.

For a little software company that’s been doing this ComicBase thing for seventeen years, we live and breathe this whole “creative destruction” thing ourselves–whether we like it or not. We started out shipping ComicBase on six compressed Mac OS 1.4 MB floppy disks, went on to become early adopters of CD, DVD, and digital video, and were the first PC program in the world to ship on Blu-ray Disc format. (We just made history again by being the first commercial PC program to ship on Dual-layer Blu-ray format!).

We’ve had to make the transition from Mac OS 7 to PowerPC processors, then wrote an entirely new version–in another language, no less–to let us run on PCs with Windows 95. Naturally, this led to later versions which in turn offered support for Windows 98, , Me*, 2000, NT, XP, and Vista, as well as new technologies like 64 bit operating systems and the growing use of mobile and handheld devices of all stripes.

*Which is to say that the constant glitches you experienced while using Windows Me were just the operating system blowing up, not ComicBase.

Ironically, we had to discontinue our original Macintosh version when Apple decided to mothball HyperCard, the development environment it was written in. Thankfully, Apple later introduced Intel-based machines which once again let the Mac folks use ComicBase under Windows, thanks to Apple’s Boot Camp software (and numerous other programs like VMWare, Parallels desktop and the like). It actually works so well that we even use a Mac Mini as one of our demo machines at San Diego Comic-Con–Not that I don’t still get regular hate mail from fans of the long-dead HyperCard version…

And of course, we’ve embraced the internet in a big way as well, starting with a basic HTML web site way back in 1996, and steadily revving it, rewriting it, and expanding it in the years that followed until it now does everything from real-time comic price quotes, to weekly price and title updates of the world’s largest comic book database. Then, since we clearly lacked anything else to do, we created Atomic Avenue–the vast online marketplace of comics which now boasts more comics for sale than all of eBay (1.2 million and counting!).

So what’s the point of this running travelogue through ComicBase history? In a roundabout way, it’s to explain why I treated five of our most loyal and longest-serving server machines to ignominious and painful deaths in the past week.

One by one they fell: “Spectrum” (our office file server) was repeatedly bashed and thrown onto the hard floor of our office until bits of plastic and metal came flying off from its horribly twisted case. “Judy” (backup and utility server), “Elroy” (our old production web server), and “Astro” (the production database server) had their disk drives ripped out, cards scavenged, then were mutilated and chucked into a dumpster parked behind our building.

And then there’s Goddard (our old test database server)…It’s probably best not to even talk about the things we did to him before the twisted bits that remained joined the bodies of Judy, Elroy, and Astro in the dumpster.

I feel really weird about all of this because in a big way, there was nothing wrong with those servers. They were all working absolutely fine when we sent them to that big shiny server rack in the sky. It’s just that their technology was getting too old, and it became possible to economically build new servers to replace them which offered twice the performance, were far quieter, and consumed less energy. We tried to find a nice retirement home to shove them off to via Craigslist and Facebook, but to no avail–they were heavy and cumbersome to ship, their technology was too specialized and dated to be worth selling, and nobody volunteered to adopt them before the time came for them to be put down.

So, after months of planning, machine construction, and staggered software installs to reconfigure all our interrelated sites and services to use the new machines, it became time for the old servers to be, well,  creatively destroyed (at least, as creatively as we could be without the use of explosives!)

So long, fellas. I’ll sort of miss you when I browse my Network Neighborhood and don’t see your names there. At times like that, I’m sure I’ll think of the fun times and the pain we had together, and get all nostalgic for a second or two (except Judy–we never really bonded for some reason).

But rest assured:  if we’re doing our job right, the day will come before too long, when your replacements will be blinking their little LEDs nervously as we assemble the machine that will replace them.